Casino Ad Campaign

Benefits of Using Internet Advertising to Market Your Casino. Targeted Exposure - Your ad is seen by people who are interested in online gambling and casino websites. 100% Unique Visitors - During any 24 hour period, we count only unique visitors to your web site.

J Carcamo & Associates is a leading gaming industry consulting firm with more than 40 years of casino marketing, casino advertising, hospitality marketing, marketing strategy, and digital brand building experience. Casino advertising managers spend days worried that their budgets will get cut while they watch others stay the same (or even increase) as the demands of the market increase. The fact is advertising done well can be just as valuable as any of the other tools casino marketers use. Civil unrest in Las Vegas and around the country has prompted tourism officials to yank a planned advertising campaign to promote the reopening of Nevada casinos Thursday. Things like print, advertising and digital strategy can all be monstrously expensive and if you aren’t putting your money in the right avenues, you’re wasting valuable dollars. Let’s Create a Plan Together. STEP THREE: Casino marketing strategies aren’t just tied to the digital and print world. It actually starts with your staff.

Know the strengths of billboard advertising — as well as how those strengths fit your casino's brand strategy and media plan — and you’ll hit the jackpot. Here are 10 killer tips for how you can use billboards to gain a competetive advantage in your market.

1. Objective: Awareness.

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Billboard advertising is a mass medium, like TV. So reach out and talk to everybody who might be interested, not just your guests. Oh, and this is no place for direct response because, well, you just won’t get a response. 99.9% of those people driving by will not remember — much less call — that number. So keep it simple.

2. Get Noticed.

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You have six seconds or less. Six words or less. So give that visual and those words synergy and memorability. Brand voice, colors and typeface should stay consistent for a quicker “get.” And avoid repetition. If your casino promotion tells the story, no need to say it again in the headline. Consider this: You should be able to shrink your billboard down to business card size, hold it at arms length, and get the main idea.

3. Know the Market.

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If your billboard is in Silicon Valley, you’re speaking to a different group of people than if your billboard is in, say, the Bible belt. Fair warning: There are lots of eyes on your board. You’re pretty much guaranteed to get phone calls if you push the boundaries. Proceed with caution.

4. Consider the Competition.

Casino Ad Campaign Ideas

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Make sure you know what your competition is doing. Zig where they zag. If you don’t want to put money in your competitors’ pockets, don’t put a generic casino ad out there. You don’t want to sell casinos; you want to sell your casino.

If you spot an opportunity to go head to head and win, be sure to weigh the costs and benefits carefully. If your message isn’t a super simple demonstration of superiority, that reader drives away confused. Or — worse yet —they remember your competitor. Times when it may be smart to go head to head? When your concert or show is top notch, and your brand is easy to identify. Or, if those players have to pass the competitor to get to you, you might want to remind them why that car ride is worth the drive.

5. Get in Early.

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Once you know your strategy, your market and your competition, snatch up that perfect location. Quick, before somebody buys it out from under you. And buy that location for as long as you’re going to want it. You can always change out the message, but you might not be able to get that board back. Besides, you’ll save ka-ching the earlier you are, and the longer your buy.

6. Use Digital to its Advantage.

Copyright Lamar.com 2017

Digital boards are great for real time opportunities. Is your progressive jackpot ready to blow? Are you counting down to the grand prize? You can change digital billboards instantly, without all that production cost. You can trigger by weather, suggesting, for example, guests avoid that rainy camping trip and head to your casino instead. And you can run different offers and test the response rates, too.

7. Put Some Spin on It.

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Humans are much better at remembering concepts, humor and stories than they are facts. Go beyond the meat and potatoes and get your reader into your casino’s emotional mindset. Consider context — the space surrounding that board is your canvas, too. A board located knee-deep in snow might stir some ideas promoting a warm weather vacation prize. And don’t worry if you don’t have a big budget to do an expensive extension — a solid idea that memorably brands your property trumps budget any day of the week.

8. Make Directional Boards a Brand Opportunity.

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Sure, a directional billboard can be a simple signpost, directing guests to your property. But you’re missing a brand opportunity if you don’t shout your casino’s personality at every turn. Use warmth, humor, style, whatever it takes to have that audience emotionally identify with you. That kinship they feel translates to loyalty. And that translates to guest visits!

9. Easy Does It.

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Before you execute your billboard ads, take another look. Is there anything you can take out? Ax it. Be ruthless. Keep stripping words and visuals until you’re down to the bare bones of the communication. It’s tempting to add information, but remember: this is about a brand impression. You can use other mediums to share all the pertinent facts.

10. Think Beyond the Billboard.

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A billboard is just the tip of out-of-home possibilities. If you draw from a larger metro area, transit stops, buses, cabs — they’re all great ways to share your brand’s point of view. Airport kiosks are smart places to speak with traveling gamers, and shopping malls offer you an environment full of consumers enjoying leisure time.

Want a killer billboard campaign? Red Circle would love to dig into your brand and help you create smart, memorable, revenue generating out-of-home. Contact us for more information.

Overview

Those who operate an online casino are aware of the difficulty linked to attracting online gamblers to their web site. The competitive nature of the online gambling industry has made it difficult to utilize traditional methods of internet marketing to increase casino traffic. Using a unique cost effective technology, our casino marketing specialists can effectively brand your name and expose your web site to thousands of online gamblers.

Casino Ad Campaign Manager

Promote Your Online Casino with Targeted Traffic

We have developed a network of web sites that cater to the online gaming market. These search engines, internet directories and high-traffic gambling related sites are heavily visited by users who are interested in online casinos. We use proprietary technology to display your web site in a full page pop under that is displayed in front of the eyes of highly targeted casino visitors.

Unlike banner advertising, our pop unders are fully interactive. Your web site is served up in a full size window enabling all visitors to navigate your site and select from your casino game options.

Our guaranteed traffic is an extremely cost-effective method of getting interested gamblers to your web site. At a minimum, we deliver at least 2,000 visitors to your website for each $10 you spend on casino marketing. With larger traffic advertising campaigns, the cost per visitor is even more affordable. With our campaign prices, customers can recoup their advertising costs with simply one visitor sign up.

How Our Casino Traffic Program Works

Based on the amount of exposure you want to receive, select the appropriate quantity of visitors you would like to route to your web site. Then, complete the order form. Once your order is received, our team of internet casino marketing specialists will set up your full page pop under campaign that will draw visitors to your site.

Your ad will then appear on gambling related sites within a few days. You will be able to monitor your campaign's progress using an online control panel to see exactly how many visitors your web site receives at any given time of the day.

Our program only counts the 'unique visitors' that reach your site during any given 24 hour period. This prevents you from being charged for multiple ad views by the same person. To learn more about how our pop under ads work, and for details on our money back guarantee, visit our Frequently Asked Questions page.

Benefits of Using Internet Advertising to Market Your Casino

• Targeted Exposure - Your ad is seen by people who are interested in online gambling and casino websites.
• 100% Unique Visitors - During any 24 hour period, we count only unique visitors to your web site.
• High Impact Ads - Because your advertisement is the only ad displayed in a 800 x 600 window, it stands out compared to small banner advertisements.
• Detailed Statistics - You can monitor the campaign traffic we generate in real time through a administrative control panel that is included in every order.
• 100% Money Back Guarantee - Each order comes with a money back guarantee. If you do not receive all the traffic that you have purchased, you may request a complete refund.

Casino Ad Campaign Examples

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